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This site has the following in the web page, "WireWorld audio, video and power cables utilize a series of patented and highly effective innovations to provide dramatic improvements in sound and image quality." Our analyzers noticed that the web site also stated " Our unique scientific approach of comparing cables to a direct connection has resulted in products of superlative performance and value which thrill customers and critics all around the World." The Website also stated " David Salz interview with Audiophile Review Click Here." The website's header had Wireworld as the most important keyword. It was followed by cable, speaker, and audio which isn't as highly ranked as Wireworld. The next words the site uses is video. power cord was also included and might not be understood by search engines.